I think this is a very powerful and well produced ad. Unemployment is a real problem in the US and it is not being tackled. As usual Obama spends a lot of time talking about it without taking action while the Republicans only mention unemployment as an attack on Obama and what little he has tried to do to help the unemployed like extending benefits has been blocked by congress. while I agree that tackling the deficit is a long term problem I feel that it would be more constructive for the two parties to be focusing on a big problem which is happening now like unemployment. I feel that both parties see unemployment as an abstraction rather than something real.